A LITTLE BIT OF EVERYWHERE

LIVING TO CHASE EVERY DREAM.

My creative roots go all the way back to childhood. Born in Detroit Michigan, I was raised between California and New Mexico, with a rich blend of artistic and outdoor influences.

My mom, a painter and photographer, instilled in me an early appreciation for visual composition and creative expression. My stepdad, a lifelong sportsman and outdoorsman, introduced me to focus, patience, and the beauty of the natural world. And my biological father, renowned rock poster artist Gary Grimshaw, left a legacy of artistic rebellion and bold design that has always shaped my perspective.

I went to high school in Santa Fe, where my passion for cycling took off. First as a bike mechanic, then as an expert-level racer traveling the Southwest. I became a New Mexico state champion, fully immersed in the racing scene, and eventually landed in Durango, Colorado—one of the country’s true cycling hubs. There, I stayed deeply connected to the bike culture and expanded into BMX, even spending a summer riding and teaching at the legendary Woodward Camp in Pennsylvania. That early experience shaped not just my love for the sport, but my approach to discipline, creativity, and community.

I studied at Fort Lewis College in Durango, Colorado, where I was the Design Editor for the student newspaper and served as Communications Manager for the local Chamber of Commerce. I earned a Bachelor of Arts with a Minor in Computer Science. Those experiences solidified my love for design, messaging, and the power of clear, creative communication.

After college, my wife Lisa and I moved to Las Vegas—a bold leap that launched both of our careers. Vegas gave us room to grow, experiment, and learn fast. Over time, our journey took us back to Denver Colorado and now to Knoxville, Tennessee, where I continue to build creative systems and lead brand work with purpose and personality.

Outside of the office, I’m still riding—whether it’s on a trail, at the pump track, or just chasing that next travel adventure. That mix of movement, creativity, and strategy is what fuels everything I do.