High energy isn't a style choice, it's a requirement. This audience lives for the moment. The creative has to match that or it disappears. Fast-moving campaigns, event-driven storytelling, and brand experiences built for people who showed up to feel something.
SPORTS & OUTDOOR
GOLF
Golf instruction is a crowded space. Every brand promises improvement, lower scores, a better game. Standing out means more than a tagline — it means building a visual identity and creative system that reflects what actually makes you different.
GOLFTEC wasn't just teaching golf. It was redefining how golfers improve through technology and data. The creative had to match that ambition. Over a decade as Senior Art Director, the work evolved alongside the brand — campaigns, product launches, digital experiences, and a visual identity built to carry a global operation without losing its credibility with the golfer standing in the bay.
The result is a brand that looks like what it is: the world leader in golf improvement. Not by accident. By design.
Clients
GOLFTEC, SkyTrak, GolfForever
Year
2014 - 2026
Disciplines
Direction, Management, Execution
Fitness brands live and die by their imagery. Stock photography doesn't cut it — the audience can see it immediately. When you're launching a product built around athletic performance and a golf lifestyle, the photography has to put the viewer exactly where the brand wants them to be.
GolfForever's launch shoot in Aspen was built around that idea. Dynamic mountain setting, real athlete interactions, creative direction focused on movement, flexibility, and the feeling of a brand that takes the game seriously. Not a product showcase — a lifestyle statement.
The imagery that came out of it didn't just support the launch. It defined what GolfForever looks like in the world.
FLY FISHING
Small outfitters don't struggle with passion — they struggle with presence. The story is always there. The authenticity is real. What's missing is a brand that communicates all of it before the customer ever walks through the door or books a trip.
Williams Creek Anglers had everything a great brand needs. Deep roots in Pagosa Springs, genuine expertise, and the kind of connection to Southwest Colorado that can't be manufactured. The work was about capturing that and building a visual system worthy of it — logo, typography, color palette, website, and a short film that tells the story of the shop, the guides, and the water they know better than anyone.
The result is a brand that feels exactly like what it is. Local, credible, and built for people who take the sport as seriously as they do.
Clients
Williams Creek Anglers, The America Cup
Year
2010 - 2025
Disciplines
Direction, Management, Execution
Inaugural events have one shot at a first impression. No legacy to lean on, no existing audience to reassure. The brand has to do all of that work — signal prestige, establish credibility, and make the event feel like it belongs before a single cast is made.
The America Cup needed an identity that could hold two things at once: the weight of international competition and the soul of Rocky Mountain fly fishing. Too polished and it loses its authenticity. Too rustic and it loses its authority. The design found that line — drawing from the landscape, the rivers, the trout — and built something that felt both earned and elevated.
For a tournament with no history yet, the brand gave it one.
TACTICAL
Action content is unforgiving. The moment is real, the environment is unpredictable, and there's no resetting the shot when the drill is already running. The camera has to keep up — and the edit has to make sense of it after.
Filming tactical training for Opie in the Smokies meant living in that environment. High-energy sequences, instructional moments, atmosphere that puts the viewer inside the experience. The same instinct carried into creative video work for Noddy After Dark and b-roll production for Sylvan Arms — each with its own tone, its own story, and its own demands on how the footage needed to feel.
Different brands. Different moments. Same standard for what the final frame has to deliver.
Clients
Opie in the Smokies, Noddy After Dark, Sylvan Arms
Year
2023 - 2025
Disciplines
Direction, Execution
MOUNTAIN BIKING
Some projects don't start with a brief. They start with a helmet and a camera and a trail you already know by heart.
Documenting the Knoxville mountain biking scene is personal. As a lifelong rider, filming events like AMBC Fall Fest and the Tennessee Nationals Downhill races at Windrock isn't just a creative exercise — it's knowing exactly what the rider in the frame is feeling and finding the shot that proves it. That kind of access doesn't come from a production schedule. It comes from being part of the community before the camera ever comes out.
The best footage from these events doesn't just capture the sport. It captures why people show up for it.
Featuring
AMBC, Tennessee Nationals
Year
2023 - 2025
Disciplines
Execution
