SPORTS & OUTDOOR ENTERTAINMENT

GOLF & GAME IMPROVEMENT

Since 2014, I’ve served as the Senior Art Director at GOLFTEC, playing a key role in shaping the brand’s creative direction through a balance of strategy, management, and hands-on execution. Over the past decade, I’ve helped guide the evolution of GOLFTEC’s visual identity and marketing presence, aligning creative output with a brand that has grown significantly in both scale and sophistication. What began as a focused instruction company has expanded into a global leader in golf improvement, and throughout that journey, I’ve led initiatives across campaigns, content, product launches, and digital experiences that reflect GOLFTEC’s transformation into a data-driven, technology-forward brand that reaches millions of golfers around the world.

Clients
GOLFTEC, SkyTrak, GolfForever

Year
2014 - 2025

Disciplines
Direction, Management, Execution

I had the opportunity to work with GolfForever during their product launch in Aspen, Colorado, capturing photography that showcased the brand, product, and athlete interactions in a dynamic mountain setting. The shoot focused on lifestyle, highlighting GolfForever’s commitment to golf fitness and innovation.

FLY FISHING & GUIDING

I developed the branding, website, and video content for Williams Creek Anglers, a fly fishing outfitter based in Pagosa Springs, Colorado. From logo design to typography and color palette, I crafted a visual identity that captures the spirit of Southwest Colorado and the authenticity of a locally owned, guide-driven business. The website was built to be both functional and immersive, making it easy for customers to explore guided trip options while highlighting the natural beauty of the San Juan wilderness. To further bring the brand to life, I produced a short film that tells the story of the shop—its roots, passion for the sport, and the people behind it—helping build a deeper connection with their audience and solidify their presence in the fly fishing community.

Clients
Williams Creek Anglers

Year
2012 - 2025

Disciplines
Direction, Management, Execution