REAL ESTATE

As a Graphic Designer and Art Director in the residential homebuilding industry, I specialized in crafting visual identities and marketing campaigns that communicated the lifestyle benefits of masterplanned communities to diverse audiences.

At Longford Homes, based in Las Vegas, I worked on The Trails in Albuquerque, NM where I focused on engaging first-time homebuyers by highlighting affordability, community amenities, and family-friendly living.

Moving to Rhodes Homes as Art Director, I shifted to the mid- and high-end markets, developing brand and marketing materials for Rhodes Ranch and Tuscany that emphasized luxury, exclusivity, and elevated design. Rhodes Homes also operated many other communities in the Las Vegas valley that allowed us to build some fun brands.

Additionally, I led the creation of a new homebuilder brand in Las Vegas from the ground up, building a complete visual identity, messaging strategy, and marketing toolkit tailored to resonate with first-time buyers and position the company as a trusted entry point into homeownership.